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Want to be influential via the Internet in the manner that conversation is influential – informal, direct, ear-catching? A blog is your likely answer. Resource Relations is offering blogging services to businesses and organizations. A website – you may already have one – is a billboard. A blog is an invitation to a conversation between you and your customers or members.
The thought of creating a blog in a distinctive organizational style – one that will look far better than off-the-shelf templates – may be forbidding to busy business owners or organizational directors. Not to mention maintaining and updating its contents. We, though, have invested the time to figure out what it takes to do a blog well for client organizations. We will create a blog for you under a distinctive photographic header and 1) cover your organization in the manner of a reporter covering a news beat or 2) coach you on maintaining a blog. First, |
though, we will spend some time understanding your purpose, vision and values. They're the heart of your organizational voice. Without any additional advertising, your blog can improve awareness of your organization and improve its search engine rankings. Your blog can be updated daily. (It should be updated at least three times a week.) It will be set up to receive comments from its visitors. You should welcome such comments, but you will be able to approve them before they are posted to thwart spammers. There's more on organizational blogging that we could include here. But if you'v gotten this far, it's time to call Doug Bedell at 717-273-1040 for direct discussion of the possibilities of your organizational blog. To sample one we've been doing, see www.barrierbriefs.probarrier.com.
– Doug Bedell
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