Building Communities of Interest

Organizational Blogs

Consulting in Organizational Communication
and Public Relations in Cornwall, PA, USA

Crisis Communication Readiness

If a crisis strikes, who will the spokesperson be? What will he or she say? How timely will that response be? Will it be believeable? Reassuring? Who has the key to the office after hours? Do you know who your media are? What they need?

For organizations, these may well be life or death questions that point up the need for crisis communication preparedness. Along with a responsive plan comes the requirement that it be drilled regularly, as realistically as possible.

With cell phones, text messaging and social media, information – accurate or not – is circulating a lot faster these days. That puts a premium on being ever ready for prompt, effective emergency response.

An organization may pride itself on relating to the news media when things are going well. But if events take a dire turn and effective crisis response isn't provided, media relations can quickly sour.

Are you ready to relate well in a crisis?